Disney’s in hot water, facing a class action lawsuit over its use of facial recognition tech at its amusement parks. The big issue? Park visitors claim they’re not properly informed that their faces are being scanned. This lawsuit is asking for at least $5 million on behalf of Disney’s guests.
The complaint, led by lawyer Blake Yagman, argues that guests should have the chance to opt in to facial recognition tech with clear written consent. Yagman stresses that the responsibility for privacy rights shouldn’t fall on the visitors. Given how sensitive facial recognition data can be, the complaint insists on explicit consent to safeguard visitor privacy.
Disney rolled out facial recognition systems at Disneyland and California Adventure back in April. They claim to ditch the data within 30 days, but the lawsuit isn’t buying it. It suggests the data might stick around longer, especially since it’s compared to when guests first snag their tickets or annual passes. If you’re curious about how other tech giants are handling sensitive data, check out how YouTube is expanding AI deepfake detection tools.
As this legal drama unfolds, keep an ear out for updates on how Disney plans to handle guest privacy and tech in the future.
Photo by Thomas Evraert on Pexels
