In a bold move, Xbox has been rebranded to XBOX, and it’s causing quite the stir in the gaming world! This change, highlighted by new CEO Asha Sharma on X/Twitter, reflects the company’s desire to make a splash and deepen community connections.
Sharma got gamers involved by polling them directly on their preference between Xbox and the shoutier XBOX, with the latter winning 65% of the votes. While the rebrand is live on some platforms, official channels like the company’s website and other social media are yet to catch up. For more on Xbox’s latest moves, check out how Xbox’s new filters revamp game library management and how Xbox is targeting the Chinese market with a new Game Pass tier.
This rebrand is part of a series of changes under Sharma’s leadership. She recently announced the end of the Copilot initiative, an AI-driven gaming sidekick that was in the works. Sharma has also discussed the need for Xbox to speed up its processes and better engage with both players and developers. So, keep an eye out as XBOX continues to evolve and make moves in the gaming scene!
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