Say goodbye to blaring streaming ads—California’s new law is here to hush them up, starting July 1. This new rule bans streaming services from showing ads louder than the content you’re watching. While this might sound like small potatoes, it’s a big win for anyone who’s ever been jolted awake by a too-loud ad.
The law, which has been in the works since 2025, is a nod to everyone who’s had their peaceful streaming session interrupted. State Senator Thomas Umberg, who sponsored the bill, said it’s for all the tired parents out there who dread waking a sleeping baby. Streaming services haven’t shared how they’ll adjust, but with a similar law on the horizon in Illinois, it’s likely changes will roll out more widely.
While some industry folks aren’t thrilled—citing the challenge of managing different device outputs like TVs, tablets, and phones—the rest of us can enjoy the prospect of quieter viewing. If you’re curious about other streaming updates, check out our piece on YouTube Shorts upgrades.
Keep an ear out for changes in your streaming volume and expect a more peaceful viewing experience soon!
Photo by Mikael Blomkvist on Pexels
