Former PlayStation boss Shawn Layden has shared why PlayStation’s surprising move to release games on PC was a smart play. And why does it matter? Well, it’s all about getting those epic PlayStation stories in front of more eyes.
Layden explained in a chat with PSI on YouTube that while exclusive games are cool, it’s also strategic to expand to PCs to grow their audience. He emphasized that the goal wasn’t to rake in cash but to introduce their intellectual properties to folks outside the PlayStation bubble. Think about it—more people learning about the world of Horizon before it hits the big screen or TV. It’s all about those eyeballs!
But here’s the kicker: PlayStation is reportedly pulling back on PC releases for its narrative single-player games, like Marvel’s Wolverine and God of War Laufey, focusing instead on live-service titles. The reason? PC versions weren’t bringing in enough dough and were becoming a costly endeavor for the brand. This strategy shift is happening as companies across the board, including streaming services, look to trim expenses.
Keep an eye on how this affects the gaming landscape and if other companies will follow suit in tightening their gaming strategies.
Photo by Yan Krukau on Pexels
