Netflix just revealed that around 300 of its titles have tapped into the power of generative AI, mainly in post-production. Why does this matter? It’s all about delivering top-notch content faster and cheaper than before.
Some standout examples include The American Experiment and Glory, where AI has created complex scenes like massive crowds and intricate battle sequences. The co-CEO, Ted Sarandos, noted that such AI enhancements allowed them to produce content twice as fast and at half the cost. This means more room for creativity, as productions can now afford scenes they might have skipped due to budget constraints.
As AI technology advances, Netflix is diving deeper, even acquiring Ben Affleck’s AI startup and launching an AI animation studio. These moves come as part of a broader strategy to compete with platforms like YouTube, which has been expanding its own AI capabilities. For example, YouTube Music is also experimenting with AI features. Keep an eye on how Netflix continues to innovate with AI and what new features might pop up next.
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