Spotify is stepping up its game by embracing Apple’s HLS video tech, making it easier for creators to spread their video podcasts across platforms. This move is a big deal as it means smoother streaming for everyone, whether you’re chilling at home on Wi-Fi or out and about using cellular data. Say goodbye to buffering headaches!
Rolling out these changes later this year, Spotify is also opening up more cash-earning avenues for creators. Think direct sales and fresh partner integrations—perfect for podcasters looking to expand their reach. This comes on the heels of Spotify’s efforts to make video podcasting more accessible by lowering video monetization requirements earlier this year.
Spotify’s focus on video is part of a larger trend, with nearly half a million shows already diving into video podcasting since it launched the feature in 2020. For those interested in the future of streaming, this is a space to watch. If you’re into video content, be sure to check out how YouTube is adding shopping to its TV experience.
Keep an eye on Spotify’s updates—if you’re a creator, it’s a good time to explore new ways to engage your audience with video.
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