Big changes are brewing at Xbox as new boss Asha Sharma steps in to tackle the brand’s financial woes. With a 33% drop in Xbox hardware revenue, Sharma acknowledges that Xbox has some serious work ahead to win back its core fans and boost sales.
Sharma, who took over earlier this year, has already made some bold moves like ending the ‘This is an Xbox’ campaign and hinting at potential return of Xbox exclusives. There’s even a price cut on Game Pass to keep players engaged. Despite these efforts, Microsoft’s latest results showed a 7% decrease in gaming revenue.
But it’s not all doom and gloom—Xbox recently hit record highs in active users and game streaming hours. Sharma, along with Xbox Chief Content Officer Matt Booty, is focusing on affordability and quality, reevaluating exclusivity, and strengthening third-party partnerships. New games like Forza Horizon 6 and Call of Duty are on the horizon to hopefully turn the tide. Catch the latest on Forza Horizon 6 as we wait to see if these changes will pay off.
Keep an eye on Xbox’s upcoming releases and business strategies to see if these efforts can revive its fortunes.
