Netflix just dropped a whopping $587 million to snag InterPositive, an AI filmmaking startup co-founded by none other than Ben Affleck. Why does this matter? It’s all about making the magic of movies even more magical with cutting-edge tech.
InterPositive’s AI tools are like the superhero sidekick every filmmaker dreams of. From fixing missing shots to replacing backgrounds and correcting lighting, this tech is designed to tackle real-world production hiccups. Affleck, now a senior advisor at Netflix, is pretty pumped about using AI to “protect the power of human creativity.” It’s a big move for Netflix, especially since they’ve already used AI in around 300 titles this year.
The acquisition means the whole InterPositive team is now part of Netflix’s crew. This isn’t the first time Netflix has dived into the AI pool. Earlier this year, they released Stranger Things in retro VHS style, showcasing their flair for mixing tech with creativity. So, what’s next for Netflix and AI? Keep an eye out for more AI-enhanced content and innovations that might just change how we experience our favorite shows and movies.
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