Hold onto your Mickey ears, folks! Disney Plus might be shaking things up by offering a free streaming tier, aiming to snag some of YouTube’s massive audience. According to a report from Business Insider, this move was hinted at by Disney’s chief product and technology officer during a recent company town hall.
While the details are still under wraps—like which shows or movies might make the cut—this potential free tier is part of Disney’s ongoing quest to better serve its fans. With Netflix exploring always-on channels to ramp up engagement, it seems Disney Plus is also eyeing innovative ways to keep us hooked.
This isn’t Disney Plus’s first rodeo in trying to capture more screen time. They’ve already experimented with vertical video feeds and always-on channels, much like Netflix’s rumored plans. As streamers like HBO Max join the race, it’ll be interesting to see how this unfolds.
Keep an eye on this space to see if Disney Plus rolls out this free tier and what it might mean for your streaming habits.
