Netflix Eyes Live TV to Boost Engagement

Netflix Eyes Live TV to Boost Engagement

Kate
Entertainment Writer

Netflix might be shaking things up with live TV channels and bundles to keep us glued to our screens. With engagement taking a dip, the streaming giant is considering new ways to keep viewers hooked, according to a recent report.

Netflix is reportedly exploring the idea of adding ‘live channels’ that stream movies or shows continuously. The idea? Letting you tune in without the endless scroll. Plus, bundling with other services like Peacock might be on the table too, much like what Apple TV has been doing.

This shift could bring more ads, but it also shows Netflix’s willingness to pivot from its roots. While Netflix has previously sidestepped integrating with Apple’s TV app, this might be a good time to reconsider, especially with engagement on the line.

Keep an eye on Netflix’s next moves—who knows, live channels and bundled packages might be just around the corner!

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