Snapchat, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, ranks as the world’s second most popular social media network, only surpassed by Facebook. It functions as a platform for sharing photos and videos that automatically disappear after a certain period. While it may seem like a frivolous app, Snapchat has revolutionized communication and boasts numerous remarkable features. With its current monthly active user base exceeding 400 million, Snapchat has introduced innovative additions like “Geofilters,” “Stories,” “Discover,” and even fashionable “Spectacles” eyewear. Here, we present fascinating facts about Snapchat.
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#1 Snapchat is the second most popular
Facebook is Snapchat’s sole contender in terms of popularity. Snapchat statistics consistently show the second most popular social network.
#2 You can unblock more Snapchat content
Think about what is Snapchat used for most. This is communication, the use of masks, icons, etc. Changing your Snapchat location allows you to discover diverse and captivating content from various countries. Additionally, you can unlock extra filters, badges, and other features. Moreover, accessing Snapchat from a different location helps you expand your user base and boost the popularity of your pictures and videos.
Here the question already arises, how to change your location on Snapchat? This is an easy task with a VeePN VPN. All you have to do is go to VeePN.com and download the necessary tool. There you will find a free location changer, which allows you to connect to remote servers and bypass regional restrictions. Experiment with different countries and you will find interesting content that was previously unavailable.
#3 The main audience is people 18-24 years old
According to Wired, teen love fuels the life and essence of Snapchat. The majority of Snapchat users belong to Generation Z. As a marketer, leverage this information to shape your campaign strategy on Snapchat. Snapchat’s report emphasizes that the platform enables Gen Z creatives to experiment with their identities freely, without feeling restricted by a specific brand. Amy Moussavi, global head of consumer insights at Snapchat, highlights the product philosophy behind ephemerality, stating, “You can be whoever you want to be today, without a record of who you were yesterday.”
#4 Most of the audience are girls
Visually appealing, colorful, creative, and connected content naturally attracts females. Snapchat offers all of these qualities. If you’re a marketer, this provides valuable insights on crafting effective Snapchat campaigns.
#5 Snapchat brings happiness
Snapchat surveyed 1,005 users, revealing that a striking 95% of them use the app because it brings them happiness, surpassing all other social apps. Some users went to the extent of stating that it enhances their fun and brings out their silly side. To fully relax, you should install the best iOS VPN and activate it when connected to the Internet. This is your defense against most cyber threats. Thus, Snapchat is closely linked with feelings of happiness, fun, and sadness.
#6 Snapchat can generate income
Caren Babaknia, a 24-year-old man, made a minimum of $15,000 from a Snapchat clip he posted using the Spotlight feature. In total, he has earned over $100,000 from a few viral videos. However, he expressed disappointment that his videos did not bring him the same level of fame as they would have on TikTok. During the interview, he had 5,000 followers on Snapchat and 45,000 on TikTok.
#7 More than 5 billion Snaps are created every day
Snapchat statistics reveal a staggering daily creation of over 5 billion Snaps. Snaps, the core feature of Snapchat, consists of pictures or videos sent between users, vanishing upon viewing. The popularity of Snaps among Snapchat users is evident, with more than three out of every five daily Snapchatters creating at least one Snap. Considering the aforementioned statistic of 397 million daily active users, around 238.2 million users engage with the Snap feature every day!
#8 Snapchat is a camera company
Snapchat presents itself as a camera company and has been making significant strides in that direction. Its primary focus currently revolves around crafting remarkable camera experiences for users.
For example, Screenshop, a feature introduced by Snapchat, enables users to scan an outfit or utilize a saved photo to discover stores that offer similar looks. Moreover, they employ True Size technology to provide users with accurate sizing for sunglasses and other eyewear options.
#9 Snapchat didn’t work out right away
Evan Spiegel, Reggie Brown, and Bobby Murphy, the founders, experimented with 34 projects before conceiving the idea of Snapchat. Despite facing criticism, they proved the critics wrong.
#10 About 1 million Lenses created by users
Snapchat’s users adore its Lenses, which have proven to be a favorite feature. They speak numbers for themselves. At the end of Q1 2020, users had created over 900,000 Lenses with Lens Studio, marking a significant 28.5 percent increase from the previous quarter’s 700,000. In under three years, this number tripled to exceed 3 million (Snap Inc., 2023). According to the company’s estimates, users interact with Lenses billions of times daily.
Not only do users have fun creating content with Lenses, but they also enjoy viewing it. Top-performing Lenses on Snapchat accumulate billions of views. This popularity has prompted brands to adopt the feature successfully to create content that resonates with buyers. Snapchat reports that in the past two years alone, over 250 million users have engaged with AR shopping Lenses more than 5 billion times.
Conclusion
No one can argue that Snapchat is one of the most popular social networks, but everyone knows it. Only some people know more, such as who uses the service the most, how users feel, how Snapchat started, etc. Surprise your friends with how much you know about Snapchat.